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PRIVACY POLICY & COOKIES

By using our site Smart Cherry Mobiles - trading as Smart Cellular, you agree to this Policy. This is our entire and exclusive Privacy Policy and it supersedes any earlier version. Our Terms of Service take precedence over any conflicting Policy provision. We may change our Policy by posting a new version on our Site. This Policy is governed by English law, excluding conflicts of law principles. Any legal actions against us must be commenced in England within one year after the claim arose, or be barred.

USE OF THIS SITE

You will be asked to provide certain information such as your name, contact details and possibly credit card or other payment details. We will store this data and hold it on computers or otherwise. We will use this data to fulfil our agreement with you.

In addition, we may gather other information about your use of the website, including by the use of cookies.

We may use information that you provide or that is obtained by us:

(a) to register you with our website and to manage any account you hold with us.

(b) to administer our website services.

(c) to give to companies and organisations whose products we provide to you, e.g. product services, ratings and reviews.

(d) to fulfil our agreement with you and to process your order and obtain payment.

(e) to analyse and profile your shopping preferences e.g. (market, customer and product analysis) to enable us: (i) to provide you with a personalised browsing experience when using the website and (ii) to review, develop and improve the products and services which we offer and to enable us to provide you and other customers with relevant information through our marketing programme.

(f) Where you have agreed that we may do so, we may keep you informed of products and services (including products and services of other companies and organisations and including special offers, discounts, offers, competitions, warranties, insurance and so on) which we consider may be of interest to you by any of the following methods:

• Email Telephone (including automated calls)

• SMS text messages and other electronic messages such as picture messaging

• Post

FRAUD AND CRIME PREVENTION

In order to protect our customers and us from fraud and theft, we may pass on information that we obtain from making identity checks and other information in our customer records, including how you conduct your account, to other Group companies, other retailers and to financial and other organisations involved in fraud prevention and detection, to use in the same way. Without limitation to the foregoing, we may disclose any information and data relating to you to the police or any regulatory or government authority including and not limited to law enforcement agencies in response to a request in connection with the investigation of any suspected illegal activities.

TELEPHONE CALLS

Calls may be recorded to verify content and may be used together with other customer records for regulatory compliance, quality control and staff training, preventing or detecting criminal activity and for complaint resolution.

DISCLOSURE OF YOUR INFORMATION

We may give information about you to the following companies and organisations who may use it for the same purposes as set out above:

(a) to other companies in the Group.

(b) to employees and agents of the Group and other approved third parties to administer any accounts, products and services provided to you by the Group now or in the future.

(c) to agents who (on our behalf) profile your data so that we may tailor the goods/services we offer to your specific needs.

(d) to other organisations for the administration of prize draws or competitions.

(e) to anyone to whom we transfer our rights and duties under our agreement with you.

(f) if we have a duty to do so or if the law allows us to do so

In carrying out the activities specified in this policy, we may transfer data to reputable companies outside the European Economic Area. Whilst we take reasonable steps to ensure that your information will be afforded the same level of protection as that required of us under applicable UK data protection legislation you should be aware that countries outside the European Economic Area may not offer the same level of protection of personal data.

DATA RETENTION

We generally keep user data on our server or in our archives for about one (1) year. We may alter this practice according to changing requirements. We may keep other data for longer periods if th e law requires it. In addition, information posted in a public forum could stay in the public domain indefinitely.

Data management requests are administered in an orderly manner to the extent feasible and within our direct control. Note: we have greater control over recently collected data than for archived data. Once data is removed from the system and archived, it may not be feasible to accommodate specific requests. In those cases, our general data retention policy applies.

ANALYTICS

This website uses Adobe Analytics, a web analytics service provided by Adobe, Inc. ("Adobe"). Adobe Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Adobe on servers in the United States.

Adobe will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Adobe may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Adobe's behalf. Adobe will not associate your IP address with any other data held by Adobe. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

PROTECTING INFORMATION

We offer secure web pages to collect certain kinds of user information and we store certain kinds of data in encrypted form. We follow reasonable technical and management practices to help protect the confidentiality, security and integrity of data stored on our system.

While no computer system is completely secure, we believe the measures implemented by our Site reduce the likelihood of security problems to a level appropriate to the type of data involved.

CERTAIN EXCEPTIONAL DISCLOSURES

We may disclose your information if necessary to protect our legal rights or if the information relates to actual or threatened harmful conduct. Disclosure may be required by law or if we receive legal process.

COOKIES

A 'cookie' is a file in your web browser that enables us to recognise your computer when you visit the site. They are used by websites to collect information, such as how many people visit and return to the site, what products are being bought and to make certain parts of the site work properly. We use cookies for a number of purposes including helping us to manage a customer when they are logged in or out, ensuring the authenticity of registered customers or to monitor traffic and provide mechanisms for online shopping.

Whilst you don't need to accept cookies in order to browse much of our web site or to access many of our services, you must have cookies enabled if you wish to shop online.