A glide through the Success Story of Apple iPhones

From the first Apple computer in 1976 to the 2017 iPhone X, the company, Apple, has been consistently growing and it remains to be one of the most successful companies till date. The Apple Inc. was created in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. Their first product was the computer which created a tussle in the market and that was when Steve Jobs began to think beyond the PC.

With the revenue steadily improving, the company then brought out another ground breaking device, the iPod music player in the year 2001. The iPod’s sleek design and easy user interface gave way to create Apple iPhone in 2007 which is considered to be a revolution in mobile phone history. The growth of these phones was remarkable with the company selling around 170 million iPhones worldwide in 2014.


One strong competitor for the brand at that time in the smart phone space was the Blackberry which used Qwerty keyboards and styluses. However, Apple used a completely different approach to it and brought the multi touch screen phone, which many users easily disregarded as unreliable. The quality and unmatched support that the brand rendered made Apple to become the pioneer in the mobile industry.

Apple has always been a brand that is never reluctant in trying new technologies or afraid to scrap old ideas in order to launch newer products and this is what helped script the company’s success.

The latest Apple iPhone X.

With a number of products in its kitty, Apple now heavily dominates the smart phone industry and the company makes it a point to bring out at least one model every year. The last update that Apple brought out is the iPhone X, and the device marks the tenth anniversary of the iPhone series. This was launched alongside with the iPhone 8 which was a modified upgrade of its older sibling the iPhone 7, making the iPhone X to be considered as a worthy successor to the iPhone series.

The Apple iPhone X is powered by hexa-core processor and it comes with 3GB of RAM (The highest in an iPhone till date). The phone also comes out in two variants, the 64 GB and the 256 GB versions which cannot be expanded. The full screen display was one of the main attractions for this phone along with its camera which was rated to be the best among all smart phones at the time of its release. On the technical side of the camera, it has 12-megapixel primary camera on the rear and a 7-megapixel front shooter for selfies but with better apertures when compared with its successors the mobile performs extremely well even in low lit conditions. The splash water and dust resistance is yet another feature that made the phone one of the most sought after phones in 2017.

With all these success points which makes one crave to own a iPhone X the price was the only place where the audience were not converted into customers. However the brand loyalty was so high that buyers started buying Refurbished Apple iPhone X which matched the new phones’ eminence, at prices that is almost the half!   

Refurbished Apple iPhones from ‘Smart Cellular’

Smart Cellular is one of the leading sellers of refurbished mobiles in the United Kingdom and users find it extremely easy to lay their hands on their favourite mobile once they enter the website.

We sell phones that undergo intense quality checks and they all come with a one year warranty. All refurbished Apple iPhone models at Smart Cellular also come with free accessorise, 30 day money back guarantee if you are not happy with the purchase   thus making you not worry a bit after your purchase.